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 Microsoft claims 40% GTA IV attach rate for new consoles

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Join date : 2008-03-22

PostSubject: Microsoft claims 40% GTA IV attach rate for new consoles   May 13th 2008, 12:45 pm

Speaking in the latest edition of the Major Nelson podcast, perennial guest “e” has claimed that nearly half of all new Xbox 360’s sold since GTA IV launched have also included a GTA IV sale.

“Roughly 40 percent of consoles going out the door had a copy of GTA going with them,” he said.

It’s unclear whether or not he was talking about the US or globally.

Microsoft release a ton of stats below, on the game last week, in which is claimed that 60 percent of all copies of the title sold in the US during it’s first week on sale were for the 360 version.

According to a set of stats published on GamerScoreBlog, more than 2.3 million people played GTA IV on Xbox Live in the game’s first week on sale. From the site:

- In the first week, more than 2.3 million people played Grand Theft Auto IV on Xbox LIVE.
- GTA IV is now the number one played game on Xbox LIVE.
- Over the weekend, we saw the Xbox LIVE service reach 1 million concurrent users.
- Gamers have unlocked more than 12 million achievements worth over 100 million gamerscore points in GTA.
- Grand Theft Auto IV set a new record for time played, with the average gamer spending more than four hours playing the game on LIVE in the first week alone.

The stats also claim that more than 60 percent of US sales for the title last week were for the Xbox 360 version.

The news follows yesterday’s announcement that GTA IV’s release was the biggest entertainment launch of all time, grossing $500 million in its first week.

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